The Importance of Fundraising in the Office
15th of March 2019 | Kathleen Croskell
Fundraising in the workplace can be an easy and effective way of raising funds for a charity, especially local charities who get overlooked. Whether you want to hold coffee mornings, event days on the premises or sponsor a local run, fundraising is a positive experience that benefits the workplace.
Fundraising at work is fun and rewarding. It's also a great way to enhance your working relationships and encourage team building. It can also help build your company’s social footprint. Workplaces have been fundraising way before social media, but thanks to the power of social media, you can share with the world how creative, loyal and passionate your employees are! It will increase your following on social media as well, which can benefit your company in the long term.
Choosing the Best Fundraising Event
In our case, it’s food that wins the hearts of our employees, but it’s good to do something different each time. Do some research and ask for suggestions, the more employees you have invested, the better the fundraising will go.
Choosing the Charity
It’s good to pick a different charity each time, however supporting a cause that is near and dear to employees’ hearts can have an even bigger and positive impact on the fundraising. Fundraising has a rewarding feeling afterwards anyway, but knowing there is personal history involved, be it your own or your colleague’s, can make the accomplishment feel that little bit special.
Charities benefit from the energy of people raising awareness and drumming up financial support for the causes they care about. Charities are introduced to new supporters, increase the awareness of the important issues they represent, and can fund the programs that make a positive difference in the world. It’s also the perfect opportunity to increase motivation and well-being in the office, as it can boost the mood in the office and encourage new team building exercises. The company as a whole massively benefits from fundraising, because now, due to technology, the world can know about your company’s generosity and spread awareness of the chosen cause.
In short, win win for everyone!